The Borsalino Museum is a dynamic and innovative space which accompanies visitors on their discovery of the Italian hat culture. An emotional journey which overlays and interlaces many levels: the history of an entrepreneurial dynasty, that of its territory of origin, the artisan tradition which is handed down from generation to generation and, finally, the extraordinary hats which tell the creative dialogue of Borsalino with art, design, fashion and above all, cinema. The museum exhibition is supported by a rich multimedia system, which accompanies visitors for a personalised and highly experiential visit. A series of three themed areas crosses Palazzo Borsalino and unfolds a story which began in 1857 and arrives to the present day. The route begins from Antica Casa, a multimedia installation which goes back over the key stages of the history of the hat factory and deepens its connection with the local area. Manifattura is the name given to the area dedicated to hat production, where an immersive video projection and a series of explanatory artefacts accompany the visitor to discover the techniques and secrets of the artisans of Alessandria. Finally, you arrive at the Gallery section with more than two thousand hats on show, organised in eight narrative routes, for an unequalled experience. The historic collection of Borsalino hats, donated in 1994 by Giovanna Usuelli Borsalino to the City of Alessandria, was enriched by 200 new acquisitions that Fondazione Borsalino has made available to the Museum to increase its attractiveness. The historic windows designed by Ignazio Gardella for the ancient Borsalino Samples Room stand out in the Museum Gallery with a new lighting system. Eighty examples of the collection, selected for their extraordinary value, are enriched by anecdotes, images and videos, accessible through the Borsalino Museum App. The museum route is completed by Borsalino video installations and the cinema: a long love story, Tesori di carta: the advertising posters of the Borsalino collection and All'origine dei Panama Borsalino. Re-opening on 5 April 2023. Opening times: from Tuesday to Sunday, from 10 am to 7 pm (last entry 5.30 pm) Special openings: Monday 10 April; Monday 1st May. Prices: full €12, reduced €10. For residents in the Municipality of Alessandria: Full price €8 and Reduced € 6.